WTF? = Why The Fuss

Firstly, mind out of gutter.  At Bruce Fox, Inc., we are fussy about RECOGNITION.  Obsessive, in fact.  There is no 12-step recovery program for our addiction to making it right.  Our backs arch a bit when reminded we function in the space designated in "the industry" as an "award supplier".  We perceive ourselves instead as Recognition Solution Providers.  We sit on the same side of the table as our recognition consultants (ne "distributors") and their program owners (ne "end users"), so the old roles and titles don't quite fit the description of how we function.

The overarching principles of what comprises effective recognition reach across a multitude of disciplines.  It first requires a functional definition of what effective recognition is in the first place—no small or simple task.  There likely is no universally correct (or incorrect) definition.  A primary goal here is to provoke thought. Genuine, unadulterated thought.  The kind that begets and evolves into thoughtfulness.  And we think that's the soul of any effective recognition effort.

Coupled with thought is the prospect of genuine trust and rapport between "buyer" and "seller"—in this case recognition consultants and program owners.  This rapport is essential for probing into not what you (or we) think is effective recognition, but what the client knows is appropriate in the given cultural and economic climate at that time.

We take on the Who, What, When, Where, Why and How.

We address ROI and shifting the bell curve upward. 

We uphold the concept of "brand" and fiercely fight for the "space" the program owner is buying.

We compel you to "think outside the bid" and stake a claim into the largely virgin territory as "subject matter expert".

To "think" and to "probe" and to "channel" the hearts, minds and egos of the recipient.

We stand at the ready to serve you and guide you on a path far more interesting and rewarding (intellectually and financially) than functioning as an agent for a transactional relationship.

Intrigued?  Please read on.  Confused?  Please read on anyway...